Posters are a cost-effective way to grab the attention of passers-by and convey a message, whether it’s to advertise an event or encourage participation in an activity. They can also evoke emotions and inspire action through the use of colors, imagery, and words that resonate with your target audience. The right poster printing techniques can bring your design vision to life, while the correct paper type and finish will help your poster stand out from the crowd and withstand the test of time.
Poster printing can be done on a variety of materials and with different processes. The most common methods involve digital printing, but traditional methods like screen printing, lithography, and letterpress produce outstanding posters as well. Regardless of the method, there are certain steps that must be taken to ensure your poster prints at its best.
The first step is to select appropriate poster design software. Many options are available, from robust programs like Adobe Photoshop to user-friendly alternatives such as Canva. When choosing a program, consider where you will be placing your poster, as this may impact the size that is needed. In addition, you’ll want to choose a color mode that best matches the printing process, which is typically CMYK. CMYK offers the most accurate print color, and many software programs offer conversion tools that can be used to make this change.
Once you have your design and file format in place, it’s important to review the file for any errors prior to submission. You can do this by viewing the file at a high resolution (300 DPI or higher). Ensure that all text is rendered properly and sized correctly. It’s also a good idea to check that the file is uncompressed, as this will prevent any loss of quality during the printing process.
When you’re ready to submit your file, the poster administrator will review it for print-ready compliance. He or she will then print a small draft and notify you of its availability. Once you’ve reviewed the draft and made any necessary changes, a final poster will be printed and available for pickup.
While it’s tempting to overcrowd your poster with information or visuals, doing so can detract from its effectiveness. A well-balanced composition that utilizes negative space makes your poster more visually appealing and easier to read. It’s also a good idea not to rely solely on design applications to catch typographic and layout mistakes — enlist the help of friends or colleagues who can provide a second set of eyes before submitting your poster for printing.
If your poster will be displayed for a short period of time, such as at an upcoming event or in a window display, you can save money by skipping lamination. Otherwise, you’ll want to protect your work from water and physical damage by enclosing it in polypropylene or laminated paper. Lamination is a protective process that seals your paper between two separate sheets of plastic film, and the material will withstand fingerprints and oils.
Lastly, if you’re working with your detroit print services professionals that’s nearby, your turnaround times will be much faster than if you use a remote service. That’s because they won’t have to ship samples, proofs, and finished products from somewhere else. In addition, working with a local Detroit printing company can be a great way to support your community and economy. Your business will be turning over dollars in your local area, which can help spur growth and create new jobs.